Value Co-Creation: Best of TIM Review
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Description : Value co-creation has emerged as a multifaceted innovation, marketing, and business paradigm describing how customers and end users can become active participants in the design and development of personalized products, services, and experiences. The term has acquired a wide use in both business and academic circles to the extent that it has become quite fashionable to speak about co-creation and very often in ways that actually have nothing to do with customers and end users. The goal of this book is focus on the business- and innovation-related aspects of co-creation.
"Reading the articles in this book let me understand that the threads of co-creation are woven through existing business strategy, but with a more conscious use of these co-creation concepts, that strategy can evolve. Enjoy this valuable book and be part of that evolution" (from the foreword by Adam Chowaniec, CEO, Amiga2).
Contents of the book:
Part I: Refining the Co-Creation Concept
1. Co-Creation: a New Way of Doing Business in an Age of Uncertainty. Anna Kirah (Making Waves Inc., Norway)
2. Value Co-Creation as Part of an Integrative Vision of Innovation Management. Stoyan Tanev,?Mette Knudsen,?Wolfgang Gerstlberger (Integrative Innovation Management Unit, University of Southern Denmark, Denmark)
3. Components of Co-Creation. Stephen Allen,?Tony Bailetti,?Stoyan Tanev (Technology Innovation Management Program, Carleton University, Canada)
4. Innovation Policy Development and the Emergence of New Innovation Paradigms. Stoyan Tanev,?Mette Pr?st Knudsen,?Tanja Bisgaard,?Merethe Stjerne Thomsen (Integrative Innovation Management Unit, University of Southern Denmark, Denmark)
Part II: Exploring Co-Creation in Different Contexts
5. A Social Vision for Value Co-Creation in Design. Liz Sanders,?George Simon (Make Tools Inc. & Ohio State University, USA)
6. Value Co-Creation and New Marketing. Aron Darmody (York University, Canada)
7. The Micro- and Macro-levels of Co-Creation: How Transformations Change People's Preferences. Tore Kristensen (Copenhagen Business School, Denmark)
8. Ways of Engaging Consumers in Co-Production. Michael Etgar (Baruch College, New York, USA)
9. A Network-Centric Snapshot of Value Co-Creation in Finnish Innovation Financing. Jukka Huhtam?ki (Tampere University of Technology, Finland), Martha G. Russell (Stanford University, USA), Kaisa Still (VTT Technical Research Centre of Finland, Finland), Neil Rubens (University of Electro-Communications, Japan)
10. Collective Value Creation and Empowerment in an Online Brand Community: A Netnographic Study on LEGO Builders. Hanna Kurikko, Pekka Tuominen (University of Tampere, Finland)
11. The Strategic Impact of Corporate Responsibility and Criminal Networks on Value Co-Creation. Frederick Ahen, Peter Zettinig (Turku School of Economics, Turku, Finland)
Part III: Business Co-Creation
12. Value Co-Creation: Lessons from the Lead to Win Ecosystem. Tony Bailetti,?David Hudson (Technology Innovation Management Program, Carleton University, Canada)
13. From Business Administration to Business Creation: The Case of the Kalevala Global Business Creation School. Marko Sepp? (University of Jyv?skyl?, Finland)
14. Viable Business Models for Corporate Co-Creation Communities. Kim op den Kamp (Technical University of Eindhoven, Netherlands)
15. Renewal Through Co-Creation in Business Networks. Raimo Hy?tyl?inen,?Katri Valkokari,?Petri Kalliokoski (Technical Research Centre of Finland, Finland)
16. Quality-Based Co-Value in SaaS Business Relationships. Xian Chen,?Paul Sorenson (University of Alberta, Canada)
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